Ever wondered how travel tech companies identify those hidden market opportunities? Recently, one of our clients—a leading travel tech firm—turned to us for help in uncovering the gaps in the market for a specific travel product. With a goal to innovate and stay ahead of the competition, we conducted a thorough analysis to understand what modern travelers really need Check out our latest post for the full story and see how innovative thinking can lead you to new horizons! https://www.jaspercolin.com/insights/research-series/discovering-new-horizons-identifying-market-gaps-in-travel-tech #JasperColin #MarketTrends #MarketSegmentation #TravelIndustry #ConsumerBehaviorAnalysis #CompetitiveBenchmarking #TravelTech #MarketResearch