Difference Between B2B Lead Generation And Appointment Setting? https://www.okkoglobal.com/difference-lead-generation-appointment-setting/ B2B lead generation and appointment setting are two closely connected but separate processes. Both involve generating interest in a product and service and connecting potential customers with the businesses that offer them, but there are some key differences between the two. #Okkoglobal #b2blead #generation #b2bleadgeneration #Appointment