A CPG brand faced the imperative to cultivate a brand image that resonated with Gen Z and millennial consumers, known for their emphasis on sustainability, social responsibility, and environmental consciousness.
Recognizing the significance of ethical practices in today's market, the brand sought to establish itself as a beacon of sustainability while appealing to the values-driven preferences of these influential consumer segments.
#Jaspercolin#sustainability#consumerengagement#brandimpact#cpgbrands#genz#consumerinsights#brandimage
