In the dynamic landscape of the medical devices industry, the incorporation of ethnographic studies into market research strategies has gained significant momentum. This qualitative research approach has become pivotal in deciphering complex market dynamics, consumer behaviors, and the evolving healthcare landscape.
#Jaspercolin#medicaldevice#medtech#marketresearch#customerinsights#hospitals#ethnography
Jasper Colin’s HOSPiDEX™ 2022 was used to assess the physician referrals in large hospital chains. Several in-depth qualitative interviews with physicians were done to identify their key considerations in the referral process, which were followed by a quantitative survey of 1450 Primary Care Physicians on some of these key factors.
Read more for further insights on which factors were regarded the most important for the referral process, and what hospitals can do to see an increase in patient referrals.
#Jaspercolin#Datatodecision#healthcare#hospitals#physician#medicalreferrals#patientreferrals
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Healthcare supply chain management market is set to witness a CAGR of 9.71% during 2023-2033: Report
The report further stresses on expanding the requirement for pharmaceutical companies to reduce the widespread medicine counterfeiting, increasing the adoption of supply chain management systems,...
Need to reduce drug counterfeiting to grow healthcare supply chain management market: Report
The report further stresses on expanding the requirement for pharmaceutical companies to reduce the widespread medicine counterfeiting, increasing the adoption of supply chain management systems,...
