#mediaevolution

Just introduced a new product in the varied media environment of today? Are you having trouble striking the correct balance between established and new platforms? We have everything covered! In the dynamic media landscape, where conventional TV and radio are colliding with new channels like social media and streaming services, our client aimed to debut their new product. #Jaspercolin #MarketingStrategy #BusinessSuccess #DigitalTransformation #MediaEvolution #MediaRevolution

The landscape of television consumption is rapidly evolving. According to a recent report, linear TV, once the dominant player, now accounts for less than 50% of all TV usage. Cable TV holds 27.5% and broadcast TV stands at 22.2%. This data is a significant shift from just a few months ago and a year-over-year decline. But what's driving this change in viewing habits? #TelevisionTrends #StreamingVsLinearTV #TVViewership #mediaevolution #television #streamingplatforms Know more: https://www.jaspercolin.com/insights/infographics/the-shifting-landscape-of-television