Qualitative Market research can identify how customers and potential customers might view your business and identify gaps in customer expectations. It makes the difference between data and the kind of valuable insights that transform your product or your brand. It is about getting people to expand on their answers so that you can get more accurate insights into their attitudes and behavior. To know more about how qualitative research helps you stay on top of market trends, mail at Sales@jaspercolin.com or visit https://cutt.ly/0W5WLDu #marketresearch #qualitativeresearch #consumerbehavior #businessresearch #dataintelligence