Virtual Reality (VR) is evolving at warp speed, and customization is the name of the game. Ever wondered what American VR users desire and why? Our recent study, "𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗶𝗻𝗴 𝗩𝗥: 𝗪𝗵𝗮𝘁 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗨𝘀𝗲𝗿𝘀 𝗪𝗮𝗻𝘁 𝗮𝗻𝗱 𝗪𝗵𝘆," digs into just that. From preferred customization features to user motivations, we've got it covered #JasperColin #Datatodecision #VirtualReality #VRInsights #UIUX #BehaviorIntelligence #Usabilityresearch #UX #UI