What is a Sales Cycle and why is it Important? A sales cycle is a process your company undertakes when selling a product or service to a customer. Think of it as a series of steps that lead you up to sales. #salesmanagement #sales #salesautomation #salesfunnel #businessmanagement #businessgrowth #business #crmsoftware #crm #marketingautomation #customerrelationshipmanagement #leadmanagement #crmsolutions #mobileapp #ivr #whatsappapi #whatsapp