The Importance of Personal Branding for Business School Applications A brand helps people know about the company or product or person even before any kind of engagement takes place. Extending this description, we can also understand what personal branding is and why it is important. In simple terminology, personal branding is how you want to portray yourself to the external world. This holds especially true for your business school applications and your professional career. Personal Brand: The right fit In business school applications, the admissions committee analyzing your application wants to know whether you are a good fit for their program, and do you, that is, does your personal brand fit with the school. Each business school has its own mission statement and core sets of values that lay the foundation for its community. While evaluating potential candidates, they often look for people who have exhibited these values in their lives and have shown a commitment to further their mission statement in the future. Thus, your personal brand needs to showcase a strong cultural fit with the school’s community and their value system. That is why it becomes necessary to individualize your business school application, and not copy paste a generic statement of purpose or essay for every program you are applying to. Read more: https://thembaedge.com/blogs/the-importance-of-personal-branding-for-business-school-applications/ #businessschools #mbaconsultants #mbaconsultingservices #personalbranding